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Not important but quick to know what I do.

Lois Hong  |「Family. Freedom. Love. Global Nomad. Yolo.」


“In my point of view, wealth means living out your true inner self. The mainstream authorities of old times curbed the unique inner brilliance of individuals. They ruled the game, and only those who followed the rules became so-called winners. Nevertheless, I have always believed that everyone has a distinctive glow inside, which may differ in color but unleashes one’s inner unlimited power.”

Lois Hong was born in China and lived in Germany throughout her childhood. After completing the nine-year compulsory education in China, she left for New Zealand for further study, going back and forth between the three countries all year long.

As she was working on her degree at Auckland University in New Zealand, her family went through a tough period, so she had to apply for suspension of schooling, and that was when she began her lifelong self-discovery journey. She soon picked up herself by Alpine climbing and volunteer teaching in Tibet and Nepal. 


She worked for Siemens first when she realized living a life of 9-5 struggling for promotion and pay raise doesn't feel right for her. She part-timely co-founded an internet company helping SMEs with their web building. Since then, she found herself great passion on helping people and SMEs to develop their own personal branding and grow from 0 to 1.

Since 2014, she has gone back and forth between China and New Zealand for the reason of a love story. She founded an internet start-up company developing urban cycling culture with Bike Auckland Association. Her company also helped Auckland Transport with the planning and reconstruction of city bike lanes in Auckland.

After a 6-month world trip gap in 2016, she gave up the leadership of her company and moved into the creative field of photography and filmmaking.

In 2017, She began to write articles and publish on WeChat public account 「yingxiangzhongsheng」, which has impact many followers.

In 2018, while making a documentary project on homosexuality, she founded the first Chinese lgbt NPO in New Zealand with a group of Chinese lgbt fellows, helping to develop a better environment for Chinese lgbt groups in New Zealand.


In 2019, after experiencing a long-term relationship ending, she started to live globally and put a greater focus on creative education. She began to train herself for Alpine climbing above 7000m altitude and prepared herself for Mt. Everest. She started to shoot documentaries for mountaineers while climbing the 7 highest mountains on each of the 7 continents and the 14 highest mountains over 8000m which known as "eight-thousanders" on earth.

In 2020, combining Psychology of Mindfulness with her 10-year digital business experiences, she started to coach people how to master mindset and achieve exponential growth through persistent hard work. She created online video course which she firstly used to help her business fellows and later on selling to market to help more people achieve freedom in life.





红 |「靠创业养活自由创作的梦想家。认真好玩有温度。胸无大志。随心随性」












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