Lois Hong  |「Family. Freedom. Love. Global Nomad. Yolo.」

“In my point of view, wealth means living out your true inner self. The mainstream authorities of old times curbed the unique inner brilliance of individuals. They ruled the game, and only those who followed the rules became so-called winners. Nevertheless, I have always believed that everyone has a distinctive glow inside, which may differ in color but unleashes one’s inner unlimited power.”

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Lois Hong was born in China and lived in Germany throughout her childhood. After completing the nine-year compulsory education in China, she left for New Zealand for further study, going back and forth between the three countries all year long.

As she was working on her degree at Auckland University in New Zealand, her family went through a tough period due to financial crisis, so that she had to apply for suspension of schooling, and that was when she began her lifelong self-discovery journey. She soon picked up herself by volunteer teaching in Tibet and Nepal, and Alpine climbing. 

She worked for Siemens after she went back to China, when she realised living a life of 9-5 struggling for promotion and pay raise doesn't feel right for her. She part-timely co-founded an internet start-up company and digital agency company. Since then, she found herself great passion on helping people and SMEs to develop their own personal branding and grow from zero to one.

Since 2014, she has gone back and forth between China and New Zealand for the reason of a love story. She helped developing urban cycling culture and bike-friendly environment with Bike Auckland Association. She also helped Auckland Transport with planning and reconstruction of city bike lanes in Auckland.

After a 6-month world trip gap in 2016, she gave up the leadership of her company and moved into the creative field of photography and filmmaking.

In 2017, She began to write articles and publish on her WeChat public account 「yingxiangzhongsheng」, which has reached more than 100,000 followers.

In 2018, while making a documentary project on homosexuality, she founded the first Chinese lgbt NPO in New Zealand with a group of Chinese lgbt fellows, and they helped developing a better environment for Chinese lgbt groups in New Zealand.

In 2019, after experiencing a long-term relationship ending, she started to live globally and put a greater focus on creative work. She began to train herself for Alpine climbing and prepared herself for the challenge of the Mt. Everest summit. She aimed to shoot documentaries while summit the 7 highest mountains of each of the 7 continents. Temporarily settled in Nanjing China.

In 2020, she started to coach people how to master their mindset and achieve exponential growth through persistent hardwork. She created online video course which she firstly used to help her business fellows and later on selling to market to help more people achieve freedom in life.

红 ｜「靠创业养活自由创作的梦想家。认真好玩有温度。胸无大志。随心随性」

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“我理解的美好，是活出心之所向的状态。我理解的自由人生，不仅仅是‘财务自由’。旧时代的主流权威，抑制着每个人内在独有的那束光，他们制定一系列规则，遵循规则的人们成为‘游戏赢家’，掌控统一的光芒。而我一直坚信，每个人内在都有属于自己独特的光芒，颜色不同，却有着无限能量。我的愿景是，每个都能真正做自己人生的主人，允许自己和他人活出各自不同的心之所向。

在多元的世界，每个人都可以绽放出属于自己的那束光，当每个人都发光了，世界自然就更明亮了。“

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出生于中国，童年生活在德国，回国接受九年义务教育后，前往新西兰留学深造，常年往返德中新三国。

本科就读于新西兰奥克兰大学及德国弗赖堡大学，后因家庭原因休学，前往西藏与尼泊尔支教，开始雪山攀岩。同期作为自由译者，参与德、中、英书籍翻译及编写。

回国后受聘于Siemens，之后与伙伴先后创办网络科技公司、共创空间，为多家海外中小型企业及个人提供品牌创意、网络平台搭建、以及初创孵化服务。

常年专注于个人品牌搭建咨询，帮助普通人实现从0到1。

2014年，因为爱情，往返中新两国，旅居新西兰，与新西兰交通局共同创办新西兰城市骑行协会，创办骑行文化工作室，参与推动奥克兰城市自行车道的规划与重建。

2016年，陪伴爱人环球旅行，休假一年，向摄影及创作领域发展。

2017年，开启「映像众声」自媒体公众号平台，提出“独一无二的你就是最好的原创®”理念。

2018年，在拍摄同性爱人主题纪录片时，联手几个同志伙伴，创办新西兰第一个华人同志非盈利社群。

2019年，经历一段长期感情结束后，将生活重心转移至旅居创作，挑战7000米以上雪山攀登及纪实拍摄，计划完成世界七大洲七大峰的登顶拍摄。

2020年，将十几年从0到1以及帮助个人从0到1的过程编成系列教学体系，从事课程分享，引导普通人训练思维模式和实操策略，从0到1玩转自由人生。