Not important but quick to know what I do.

Lois Hong  |「Family. Freedom. Love. Global Nomad.」


“In my point of view, success means living out your true inner self. The mainstream authorities of old times curbed the unique inner brilliance of individuals. They ruled the game, and only those who followed the rules became winners. Nevertheless, I have always believed that everyone has a distinctive glow inside, which may differ in color but unleashes one’s inner unlimited power.”

Lois Hong was born in China and lived in Germany throughout her childhood. After completing the nine-year compulsory education in China, she left for New Zealand for further study, going back and forth between the two countries all year long.

As she was working on her degree at Auckland University in New Zealand, her family went through a tough period due to financial crisis, so that she had to apply for suspension of schooling, and that was when she began her lifelong self-discovery journey. She soon picked up herself by volunteer teaching in Tibet and Nepal, and Alpine climbing. 


She worked for Siemens after she went back to China, when she realised living a life of 9-5 struggling for promotion and pay raise doesn't feel right for her. She part-timely co-founded an internet start-up company and digital agency company, and later on she got approached by her previous boss to work together as business partners, to help overseas SMEs entering Chinese market.

Since 2014, she has gone back and forth between China and New Zealand for the reason of a love story. She helped developing urban cycling culture and bike-friendly environment with Bike Auckland Association. She also helped Auckland Transport with planning and reconstruction of city bike lanes in Auckland.

After a 6-month world trip gap in 2016, she gave up the leadership of her company and moved into the creative field of photography and filmmaking.

In 2017, She began to write articles and publish on her WeChat public account 「yingxiangzhongsheng」, which has reached more than 70,000 followers.

In 2018, while making a documentary project on homosexuality, she founded the first Chinese lgbt NPO in New Zealand with a group of Chinese lgbt fellows, and they helped developing a better environment for Chinese lgbt groups in New Zealand.

In 2019, she started to live globally and put a greater focus on creative work. She began to train herself for Alpine climbing on mountains above 7000m in altitude and prepared herself for the challenge of the Mt. Everest summit. Meanwhile, she has experienced a serious relationship end that she mentally and financially broke down during a tough period. She picked up herself slowly and now temporarily settled in Nanjing China, while started another new chapter of life for creating values in diffrent fields.



红 |「一个有温度的流浪汉。向往自由,极简,与家人独居的生活。」










Work Experience 

Lois Hong Vision 

01.2017 - Present 至今. Global 全球

Photographer / Filmmaker 独立摄影师 / 独立电影人

27 Digital Vision 二十七网络科技

12.2013 - 03.2019. Nanjing, China 中国 南京

Founder / Digital Consultant 创始人 / 数字营销顾问


Sharehouse CN 赛皓企业管理共创空间

07.2012 - Present 至今. Nanjing, China 中国 南京

Digital Consultant 数字营销顾问

China Pride NZ 新西兰华人彩虹联盟

08.2018 -  03.2019. Auckland, New Zealand 新西兰 奥克兰

Founder 创始人 

Pfrang Association 普方基金

04.2014 - Present 至今. Nanjing, China 中国 南京

Photographer 摄影师

Urban Sherpa 城市闪送

06.2015 - 02.2016. Auckland, New Zealand 新西兰 奥克兰

Shareholder / Digital Advisor 股东 / 数字营销顾问

Bike Auckland Association 奥克兰城市骑行协会

04.2014 -  08.2017. Auckland, New Zealand 新西兰 奥克兰

Visual Advisor / Event Organiser 视觉顾问 / 活动策划

Jinger Culture Media 京人文化传媒

12.2010 - 12.2013. Nanjing, China 中国 南京

Co-Founder / Digital Consultant 联合创始人 / 数字营销顾问

Siemens 西门子

06.2011 - 12.2011. Nanjing, China 中国 南京

General Manager Assistant 总经理助理

Lloyd's Register Group Limited 劳氏质量认证集团

02.2011 - 06.2011. Nanjing, China 中国 南京

Lloyd's Register of Shipping Intern 劳氏船级社部门实习生

Freelance Translator 自由译者

2009 - 2015. Nanjing, China 中国 南京