

Not important but quick to know what I do.
Lois Hong |「Family. Freedom. Love. Global Nomad. Yolo.」
“For me, wealth isn’t about the zeros in your bank account - it’s about living a fullfiled, happy life with love, free to be your truest self. It’s about mastering the inner world rather than trying to control every little thing around you. Back in the day, the powers-that-be did their best to smother our inner brilliance—dividing and conquering like it was an extreme team-building exercise. But I’ve always believed that each of us carries our own unique spark, in all its vibrant colors, ready to unleash unlimited potential. When everyone shines from the inside out, the world gets a whole lot brighter.”
Lois Hong was born in China and spent much of her childhood in Germany. After finishing her nine-year compulsory education in China, she set off for New Zealand to study - bouncing between the three countries.
While working on her degree at Auckland University, life threw a curveball at her, forcing her to take a break from school. During that time, she dove into self-study in psychology and rebuilt herself by tapping into her subconscious (and probably having a few “aha” moments along the way). She started Alpine climbing and volunteering teaching in Tibet and Nepal - kickstarting her lifelong journey of self-discovery.
Her first professional gig was at Siemens, but she soon found that the typical 9-to-5 grind and endless promotions weren’t exactly her cup of tea. So, she left that safe, high-paying job and co-founded two start-ups aimed at helping small businesses and freelancers with website building, digital marketing, co-working spaces, and management. Since then, she’s been on a mission to help people build their personal brands and grow their online businesses from scratch.
Since 2014, Lois has been jet-setting between China and New Zealand for both love and business. After a six-month world trip in 2016, she dug deeper into her inner self and decided to dive into the creative realms of photography and filmmaking. Before long, she stepped away from her leadership role in China to focus on exploring mindfulness psychology and innovative work - sometimes you have to leave your comfort zone to find the real treasures.
In 2017, she began writing articles and publishing content on her public WeChat platform, “LoisHong.Com,” which has since captivated hundreds of thousands of followers. In 2018, while working on a documentary about homosexuality, she teamed up with Chinese LGBTQ+ advocates to launch the first Chinese LGBTQ+ nonprofit in New Zealand - a pioneering effort to create a more diverse and inclusive environment.
By 2019, Hong had embraced a truly global lifestyle, dedicating herself to sharing positive energy and creating value through her creative work. Then in 2020, after a challenging breakup from a long-term relationship, she made some bold moves - selling her New Zealand property and following a whisper from her subconscious that led her back to Alpine climbing. Along the way, she began shooting documentaries about climbers and, even amidst the chaos of COVID-19, combined her mindfulness expertise with over a decade of digital business know-how to create online video courses that help people find fulfilment, happiness, and freedom.
Post-pandemic, in 2021, she began making annual pilgrimages to the Himalayan region - driven by a love for music, film, the people, and those magnificent mountains. There, she started playing music in the wild, sharing the energy and love of the mountains with everyone she met.
And then, in 2024, a six-year friendship magically transformed into a love story, all thanks to the power of music. Teaming up with her music partner Xueshan, she launched the music documentary channel “Himalala.” Together, they busk, explore the world, play tunes, and spread love wherever they go - because sometimes, all you need is a little music and a lot of heart.
登拍过的山 Summited Mountains
中国|CHINA|哈吧雪山 5396m
中国|CHINA|四姑娘大峰 5025m
中国|CHINA|四姑娘二峰 5276m
中国|CHINA|玉珠峰 6178m
中国|CHINA|慕士塔格峰 7546m
尼泊尔|NEPAL|罗布切峰 MT LOBUCHE 6145m
尼泊尔|NEPAL|阿玛达布朗 AMA DABLAM 6814m
尼泊尔|NEPAL|马纳斯鲁峰 MT MANASLU 8163m
尼泊尔|NEPAL|珠穆朗玛峰 MT EVEREST 8848.86m
新西兰|NEW ZEALAND|MT COOK 3724m
新西兰|NEW ZEALAND|MT ASPIRING 3033m
新西兰|NEW ZEALAND|MT MADELINE 2536m
新西兰|NEW ZEALAND|MT TUTOKO 2723m
新西兰|NEW ZEALAND|MT TASMAN 3497m
新西兰|NEW ZEALAND|MT TARANAKI 2518m
意大利|ITALY|DOLOMITES 3343m
德国|GERMANY|ZUGSPITZE 2962m
德国|GERMANY|HOCHBLASSEN 2706M
德国|GERMANY|ALPSPITZE 2628M
奥地利|AUSTRIA|WILDSPITZE 3770M
奥地利|AUSTRIA|GROSSGLOCKNER 3798M
瑞士|SWITZERLAND|DUFOURSPITZE 4634M
瑞士|SWITZERLAND|EIGER 3967M
瑞士|SWITZERLAND|MATTERHORN 4478m
未完待续 To be continued.